{"product_id":"kerastase-premiere-concentre-pre-shampoo-treatment-250ml","title":"Kerastase Premiere Concentre Pre-Shampoo Treatment 250ml","description":"\u003cp data-start=\"128\" data-end=\"728\"\u003eRepair damaged, over processed, and brittle hair with Kérastase Première Concentré Décalcifiant Ultra Réparateur Pre Shampoo Treatment 250ml, an advanced dual action pre shampoo treatment designed to remove calcium buildup while helping restore hair strength, softness, and shine from within. Powered by a concentrated blend of Citric Acid and Glycine, this luxurious repairing treatment helps decalcify the hair fibre, reconnect broken keratin links, and visibly reduce breakage caused by hard water, bleaching, colouring, heat styling, and chemical processing. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"1227\"\u003eIts lightweight transparent gel texture penetrates deeply into the hair fibre before shampooing, helping target persistent damage while preparing the hair for enhanced repair and cleansing. Unlike traditional masks or conditioners that only coat the hair surface, this intensive pre shampoo concentrate works inside the hair structure to reinforce weakened bonds and improve resilience without weighing the hair down. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1662\"\u003eSpecially developed for damaged, bleached, colour treated, and over processed hair, Kérastase Première Concentré helps reverse the stiff dull appearance caused by excess calcium exposure from hard water. Many users love how noticeably smoother, softer, and shinier their hair feels after use, while others praise its ability to reduce breakage and improve overall hair texture and manageability. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1664\" data-end=\"1989\"\u003eInfused with Kérastase’s signature luxurious fragrance blending citrus, mandarin, orange blossom, and jasmine notes, this salon quality repairing treatment transforms your haircare routine into a premium sensory experience while helping restore healthier stronger looking hair over time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1991\" data-end=\"2255\"\u003eWhether used as an intensive repairing treatment, anti breakage haircare essential, or luxury pre shampoo solution for damaged hair, Kérastase Première Concentré delivers smoother shinier more resilient hair while helping visibly reduce signs of persistent damage.\u003c\/p\u003e\n\u003ch2 data-section-id=\"17xbmye\" data-start=\"2257\" data-end=\"2272\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cp data-start=\"2274\" data-end=\"2691\"\u003eHelps remove calcium buildup from hard water\u003cbr data-start=\"2318\" data-end=\"2321\"\u003eRepairs damaged hair from within\u003cbr data-start=\"2353\" data-end=\"2356\"\u003eHelps reconnect broken keratin bonds\u003cbr data-start=\"2392\" data-end=\"2395\"\u003eReduces hair breakage and brittleness\u003cbr data-start=\"2432\" data-end=\"2435\"\u003eSupports smoother shinier hair\u003cbr data-start=\"2465\" data-end=\"2468\"\u003eHelps improve softness and manageability\u003cbr data-start=\"2508\" data-end=\"2511\"\u003eStrengthens weakened damaged hair fibres\u003cbr data-start=\"2551\" data-end=\"2554\"\u003eLightweight gel texture without heaviness\u003cbr data-start=\"2595\" data-end=\"2598\"\u003eLuxury salon quality repairing treatment\u003cbr data-start=\"2638\" data-end=\"2641\"\u003eSuitable for damaged bleached and processed hair\u003c\/p\u003e\n\u003ch2 data-section-id=\"1pg9v04\" data-start=\"2693\" data-end=\"2714\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp data-start=\"2716\" data-end=\"2902\"\u003eUnlike many repair treatments that simply coat the hair surface, Kérastase Première Concentré works deep within the hair fibre to target calcium buildup and persistent structural damage.\u003c\/p\u003e\n\u003cp data-start=\"2904\" data-end=\"3191\"\u003eHaircare enthusiasts and salon users often praise this treatment for leaving damaged hair noticeably softer, shinier, and healthier looking after just a few uses. Many users especially love the smoother texture and reduced stiffness caused by hard water exposure and chemical treatments.\u003c\/p\u003e\n\u003cp data-start=\"3193\" data-end=\"3397\"\u003eIts powerful combination of Citric Acid and Glycine helps decalcify and strengthen the hair fibre simultaneously, making it especially popular for bleached, coloured, heat damaged, or over processed hair.\u003c\/p\u003e\n\u003cp data-start=\"3399\" data-end=\"3624\"\u003eThe innovative pre shampoo concept, luxurious fragrance, and visible repair results have made the Première collection one of Kérastase’s most advanced repairing haircare ranges worldwide. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"13off3n\" data-start=\"3626\" data-end=\"3640\"\u003eIngredients\u003c\/h2\u003e\n\u003ch3 data-section-id=\"jpe9p9\" data-start=\"3642\" data-end=\"3671\"\u003eMain Ingredients Include:\u003c\/h3\u003e\n\u003cp data-start=\"3673\" data-end=\"3794\"\u003eCitric Acid\u003cbr data-start=\"3684\" data-end=\"3687\"\u003eGlycine\u003cbr data-start=\"3694\" data-end=\"3697\"\u003eRepairing Acids Complex\u003cbr data-start=\"3720\" data-end=\"3723\"\u003eConditioning Agents\u003cbr data-start=\"3742\" data-end=\"3745\"\u003eHydrating Ingredients\u003cbr data-start=\"3766\" data-end=\"3769\"\u003eStrengthening Complexes\u003c\/p\u003e\n\u003cp data-start=\"3796\" data-end=\"4009\"\u003eThese ingredients work together to remove calcium buildup, repair weakened keratin links, strengthen damaged hair fibres, and improve softness, shine, and overall hair health. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"peqbl9\" data-start=\"4011\" data-end=\"4024\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp data-start=\"4026\" data-end=\"4364\"\u003eApply generously onto damp hair before shampooing\u003cbr data-start=\"4075\" data-end=\"4078\"\u003eMassage through lengths and damaged areas\u003cbr data-start=\"4119\" data-end=\"4122\"\u003eLeave on for around 5 minutes\u003cbr data-start=\"4151\" data-end=\"4154\"\u003eDo not rinse immediately\u003cbr data-start=\"4178\" data-end=\"4181\"\u003eLayer shampoo directly over the treatment\u003cbr data-start=\"4222\" data-end=\"4225\"\u003eMassage, emulsify, and rinse thoroughly\u003cbr data-start=\"4264\" data-end=\"4267\"\u003eFollow with conditioner or mask for best repairing results \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"13o4ft3\" data-start=\"4366\" data-end=\"4392\"\u003eWho Is It Suitable For?\u003c\/h2\u003e\n\u003cp data-start=\"4394\" data-end=\"4643\"\u003eDamaged and over processed hair\u003cbr data-start=\"4425\" data-end=\"4428\"\u003eBleached or colour treated hair\u003cbr data-start=\"4459\" data-end=\"4462\"\u003eHair exposed to hard water\u003cbr data-start=\"4488\" data-end=\"4491\"\u003eWeak brittle hair prone to breakage\u003cbr data-start=\"4526\" data-end=\"4529\"\u003eDry rough textured hair\u003cbr data-start=\"4552\" data-end=\"4555\"\u003ePeople seeking stronger shinier hair\u003cbr data-start=\"4591\" data-end=\"4594\"\u003eHeat damaged hair\u003cbr data-start=\"4611\" data-end=\"4614\"\u003eLuxury haircare enthusiasts\u003c\/p\u003e\n\u003ch2 data-section-id=\"1r8frcv\" data-start=\"4645\" data-end=\"4674\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1wobivt\" data-start=\"4676\" data-end=\"4744\"\u003eWhat does Kérastase Première Concentré Pre Shampoo Treatment do?\u003c\/h3\u003e\n\u003cp data-start=\"4746\" data-end=\"4946\"\u003eIt helps remove calcium buildup while repairing damaged hair fibres, reconnecting broken keratin links, and reducing breakage for smoother healthier looking hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"wldnpg\" data-start=\"4948\" data-end=\"4988\"\u003eWhy is calcium buildup bad for hair?\u003c\/h3\u003e\n\u003cp data-start=\"4990\" data-end=\"5168\"\u003eHard water calcium can accumulate inside damaged hair fibres, making the hair feel stiff, dull, rough, and more prone to breakage over time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"hdxyh0\" data-start=\"5170\" data-end=\"5225\"\u003eIs it suitable for bleached or colour treated hair?\u003c\/h3\u003e\n\u003cp data-start=\"5227\" data-end=\"5412\"\u003eYes, it is specifically designed for damaged, bleached, colour treated, and chemically processed hair needing intensive repair and strengthening. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"mr3k9p\" data-start=\"5414\" data-end=\"5447\"\u003eWhat are the key ingredients?\u003c\/h3\u003e\n\u003cp data-start=\"5449\" data-end=\"5635\"\u003eThe treatment is powered by Citric Acid and Glycine to help decalcify the hair fibre, reconnect broken keratin links, and strengthen damaged hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1q1llax\" data-start=\"5637\" data-end=\"5683\"\u003eDoes it replace conditioner or hair masks?\u003c\/h3\u003e\n\u003cp data-start=\"5685\" data-end=\"5834\"\u003eNo, it works as a pre shampoo repairing step and is best used alongside shampoo, conditioner, or a repairing hair mask for complete haircare results.\u003c\/p\u003e\n\u003ch3 data-section-id=\"11xw8sj\" data-start=\"5836\" data-end=\"5869\"\u003eWill it make hair feel heavy?\u003c\/h3\u003e\n\u003cp data-start=\"5871\" data-end=\"6072\"\u003eNo, despite its intensive repairing benefits, the lightweight gel texture is designed to leave hair feeling soft, smooth, and lightweight after rinsing properly.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":47866530169019,"sku":"KER-PREM-CONC","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/5203\/9099\/files\/Kerastase_Premiere_Concentre_Pre-Shampoo_Treatment_250ml.webp?v=1779616071","url":"https:\/\/vridexa.com\/products\/kerastase-premiere-concentre-pre-shampoo-treatment-250ml","provider":"Vridexa","version":"1.0","type":"link"}